Kamperland, May 19, 2015 – The individual is becoming increasingly important in business. If the employee then he can feel good in the clothes drop the maximum performance for the company. That is also the philosophy of Dyanne Beekman which the more than 2,000 employees for Roompot plugged into the new. “By making small adjustments all employees have the opportunity to create their own style.”
Beekman, who previously designed the workwear to include McDonalds, Roompot has taken its inspiration from the surroundings and the history of the holiday company that this year celebrates its fiftieth anniversary. “The dress gives a family feeling and exudes cosiness and fits well with the traditional Dutch Roompot which wants to convey,” says Jurgen van Cutsem, CEO of Roompot. The clothes focus on comfort with a fashionable appearance in red, white and blue. “During the design process, I asked myself what I wear at home when coming visit. This was an important idea during the development of the clothing, “said Dyanne Beekman.
Increasing demand workwear
“Working is the business card of the company and that we realize too. Therefore, we have chosen a reputable designer, “says Van Cutsem. Beekman notes a growing demand for workwear. “It often happens that we are” no “to sell, because the company does not fit with our philosophy.”
Comfortable and proud
Roompot was designed clothes for nine different departments including catering, reception and supermarket. Beckman always develops a style guide which employees receive advice how to suit their style wearing the clothes in different ways. It is striking that much denim is used. “Denim is comfortable and it can take a beating. The point is that the employee is working with pride and feel at home in his or her outfit “The staff have evaluated the occupational reacted according to the designer excited and said.” Is this workwear? Can we also order for home? “” That’s impossible, but the reactions were exactly as the clothing is intended. ”
Roompot began on April 1, 1965 as a camp site in the Zeeland village of Kamperland, but has grown into a market leader with 200 residences with a total of over 20,000 accommodation spread over 11 countries. Headquartered in Zeeland Kamperland. The holiday parks and campsites Roompot located directly on the beach and sea and surrounded by nature.
About Dyanne Beekman
Dyanne Beekman’s fashion entrepreneur and television presenter. For the general public it became known that includes the television Looking Good on RTL 4 and the DYANNE collections. For 19 years she has been Director of Beekman Group. Beekman Group has grown into a fashion company with five divisions: DYANNE collections, Corporate, Styling, Events, Training & Consultancy.
More information: www.roompot.nl